Established in 1976, New Trade Engineering, Doha, is the State of Qatar’s quintessential automobile dealership, representing three of the finest passenger and commercial vehicle manufacturers, namely Lancia, Alfa Romeo and Fiat.

New Trade Engineering operates from two prime locations in Doha. Located in Salwa Road, the new city-based showroom is a temple of cars, proudly displaying its vehicles and accessories on the sleek and spacious floor design.

The second location in the industrial area hosts all after-sale services. The ultra-modern workshop, spare-parts department and training centre, along with the management and administration offices, ensure that all clientele are treated to unparalleled auto-service excellence.